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Products & Ingredients

Church & Dwight Introduces First Response Gummy Multivitamins

By: Lisa Olivo

, Rodman Media

Church & Dwight Co., Ewing, NJ, has added a new product category to its First Response brand of at-home pregnancy and ovulation test kits: multivitamin gummies.
 
The First Response Reproductive Health Multivitamin Gummy contains the essential nutrients needed for overall health and to help prepare for pregnancy, including 400 mcg of folic acid and 50 mg of omega-3 DHA. One serving is an excellent source of iodine to support pre-pregnancy health, the company noted.
 
Meanwhile, the First Response PreNatal & PostNatal Multivitamin Gummy has nutrients important to pregnant and nursing women, including 800 mcg of folic acid and B vitamins for energy metabolism support, and one serving is a good source of calcium for nursing mothers, according to Church & Dwight. The company said the supplement was developed in tandem with its vitafusion gummy vitamin brand.
 
Church & Dwight said the First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume form. The company reported that the Centers for Disease Control and Prevention recommends all women of child-bearing age take 400 mcg of folic acid daily to help reduce the risk of having a pregnancy affected by spina bifida or other neural tube defects.

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